Amazon reveals its bestselling products of 2016 across London
That’s London in a nutshell, or rather in an algorithm, according to lists released by Amazon which detail its bestselling products across the capital in 2016.
The data also solved one of the year’s great tech mysteries — who is still buying selfie sticks?
Curious shopping quirks were revealed across the capital. In the Square Mile, where deals are struck at all hours, the bestseller was the £8 Premium Sleep Mask by MemorySoft.
The 10th most popular item in the whole city was an 80p pack of five “ripe and ready” Fairtrade bananas.
Amazon’s Doug Gurr said: “It’s fascinating to see how the bestsellers of the year differ depending on where in the capital you live.”
The firm does not release exact sales figures to the media, although the products featured in the lists are said to have sold in their “tens of thousands”.
An agency employed by Amazon compiled the lists using 35,000 pieces of London sales data.
All three of the top buys in north London, spanning Hackney to Barnet, were paperback books. The most popular was Sapiens: A Brief History of Humankind, by Yuval Noah Harari.
This was followed by Marie Kondo’s neatness manual, The Life-Changing Magic of Tidying: A Simple, Effective Way To Banish Clutter Forever. Third on the list was the social climber’s bible, How To Win Friends And Influence People, by Dale Carnegie.